A powerful and well-produced commercial can make even hardwired Republicans more sympathetic to the cause of marriage equality, according to a new study.

http://www.advocate.com/News/Daily_News/2009/09/22/GOPers_Can_Be_Swayed_on_Gay_Marriage/

Released by the group Truth and Hope, a liberal grassroots group, the study looked at the effects of targeted marriage equality advertisements on a group of voters.

While Democrats and independents described “happiness” and “inspiration” as the emotions they most experienced after seeing the ad, Republicans described “disturbed” and “happiness” as the two most prominent emotions they felt after seeing the ad. While Republicans are clearly not yet comfortable with same-sex marriage, emotions like “anger” and “embarrassment” ranked lower than positive feelings like “inspiration.”

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